The Queen Casino & Entertainment, formerly CQ Holding Company, is to install Konami’s Synkros casino management system at the Belle of Baton Rouge in Baton Rouge, Louisiana, US.
The Mississippi riverboat casino recently received approval from the Louisiana Gaming Control Board for a $35m expansion project which will move the gambling floor ashore and include a sportsbook, sports bar, café, oyster bar, cruise line dock access and hotel renovation.
“As we seek to maximise the entertainment value and achievement potential of every destination in our portfolio, Synkros has the advanced tools, robust integrations and ultra-high reliability to help turn our goals into reality,” said Terry Downey, president and CEO of The Queen Casino & Entertainment. “We anticipate having great success in the install for Belle of Baton Rouge, as we’ve had at both DraftKings at Casino Queen and Casino Queen Marquette.”
Following the installation, guests will have access to loyalty rewards like random drawings, tournament opportunities, and floor-wide progressive bonuses, personalised according to entertainment preference and spend. Rewards can also be earned for non-gaming loyalty activity.
Belle of Baton Rouge opened in 1994 as Louisiana’s first casino. It spans 28,500sq.ft and features three decks of gaming.
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