ICE London 2023 already 85% full

ICE London’s 2023 exhibition floor is already 85 per cent full, organisers Clarion Gaming reported today.

The show, set for February 7-9 at London’s ExCeL, is on course to match the size of the event in 2020, said the company. ” The demand has been driven by the positive experience of exhibitors attending in April coupled with the return of the major suppliers to the land-based sector.”

Confirming the news, Stuart Hunter, managing director, stated: “We set ourselves some demanding targets in terms of engaging with our customers and I’m delighted to say those targets have been surpassed.

“It’s clear from the anecdotal feedback, from the independent research that we have commissioned and most significantly from the volume of rebooks that exhibitors at ICE London 2022 enjoyed a hugely successful return to the show floor after a two-year absence due to the Covid restrictions.

“The vast majority of attending exhibitors rebooked during ICE with a significant number requesting additional stand space. We have also had confirmation of the return of the brands supplying the land-based gambling sector and all of the signs are hugely positive for 2023.

“The ICE brand is returning to its traditional February dates with vigour, determination and a real sense of purpose.

He added: “Understandably there was some speculation that the 2022 show would lose some of its international appeal due to complications associated with Covid.

“However, gaming professionals from 138 nations made the journey to London, reinforcing its status as the industry’s only truly global show.

“I have to reiterate that despite all of the hurdles, all of the issues and all of the speculation, ICE London 2022 was the biggest, most comprehensive and most international gaming exhibition to take place since the previous edition of ICE in February 2020.

“ICE London remains the event where ideas are formed, new strategies formulated and where the future is written.”