GAMIVO, a Polish company combining two dynamic segments in its business: e-commerce and gaming, is growing continuously. The company has just reached another important milestone: 5 million registered users from all over the world.
GAMIVO is a popular e-commerce platform offering video games and software as well as other digital goods, including gift and prepaid cards. The company has grown rapidly since its beginning. GAMIVO announced that the number of its registered users has just surpassed 5 million; they have already bought a total of more than 21.5 million products. This is further proof that the platform enjoys the trust of its users, who value the service both for the high quality of the services and products as well as for its competitive prices.
“We are very grateful to our users – both those who have been with us from the beginning and those still joining the GAMIVO community. We listen carefully to their comments and suggestions, and every milestone achieved is proof that we are moving in the right direction together. Reaching the threshold of 5 million users right now is a symbolic one, as one of our main goals this year is to expand our customer base and work on enhancing the user experience of our platform,” emphasizes Mateusz Śmieżewski, president of GAMIVO.
Currently, the platform is available worldwide and can be used in eight languages: English, Polish, German, Spanish, Portuguese, Korean, French, and Italian.
“The majority of GAMIVO users come from North America and Western Europe, but this year, for example, customers from Palau, Vanuatu, or Burundi used our platform, which shows that gamers live in every latitude. Of course, it is not only games that can be found on GAMIVO, but also a huge selection of other digital goods, including, for example, gift cards to popular shops or streaming services,” Mateusz Smieżewski points out.
Such a result has been achieved by successively working to increase the attractiveness of the platform. As a result, the customer satisfaction rate is consistently around 90 percent, while the rating on Trustpilot is described as “Excellent”. The growth of the user base has also been helped by successful game launches, which have attracted new electronic entertainment enthusiasts to GAMIVO. This year, these included Hogwarts Legacy, Diablo IV and Resident Evil 4.
“We try to make our results as independent of market turbulence as possible, but of course, it is the AAA releases that generate the most interest and foster growth. This year we have already received several hits, and the end of the year promises to be very interesting. Players will be able to play the new Mortal Kombat, Alan Wake II, Assassin’s Creed Mirage, Marvel’s Spider-Man 2, Starfield, or the successor to the FIFA series from EA Sports.” assures Mateusz Śmieżewski.
Quite stimulating for the user base are numerous and elaborate partnerships that GAMIVO enters into with large, well-known brands. In Poland, the company created a collaboration with the Żabka chain. Consumers could exchange points from the Żabka app for discounts on games. GAMIVO’s partnership with Coca-Cola prepared for the Slovenian and Croatian markets, worked on a similar basis.
Moreover, students from Portugal can receive discounts on GAMIVO as part of their international ISIC card. GAMIVO also periodically runs joint campaigns with well-known game manufacturers. These include Wargaming, the developer behind such blockbusters as World of Tanks and World of Warships, and Plarium, whose portfolio includes the popular RPG Raid: Shadow Legends. And it doesn’t end there, as new combined promotional campaigns are coming up.
“Looking for interesting collaborations and launching original campaigns allows us to attract new users and strengthen the loyalty of existing ones. Our campaigns with the Żabka chain or the Coca-Cola company have also shown that video games have gained a very important place on the map of contemporary entertainment,” notes Mateusz Śmieżewski.
All these ventures are reflected in the results. The company recorded an excellent start this year. In Q1, it generated PLN 56.3 million in turnover and a record PLN 12.4 million in revenue. The net profit increased by 124 percent year-on-year and amounted to a historic PLN 3.5 million. EBITDA also reached a record high of PLN 4.3 million. This is 82 percent higher than in the first quarter of 2022.