Report on betting sponsorship released

The Global Lottery Monitoring System (GLMS) in Italy has released an in-depth report exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is considered by GLMS as a “call to action” in the face of a systematic global problem that, if allowed to continue, will be to the detriment of global society.

It sees its own vision as safeguarding sport integrity by developing a culture of integrity and social responsibility through various activities in addition to detecting suspicious betting patterns.

This, it says, includes advising regulators on provisions that need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

The report, available through glms-sports.org, has been conducted through specific methodology and addresses trends in betting sponsorships, notably within football and basketball, touching on other sports as well. A special focus is placed on the Asian betting market, its background growth and the potential risks and threats. The report also takes into account the Covid-19 pandemic, stating this only highlights the need for more stringent regulation, ensuring that betting sponsorship remains only a positive impact on sports.