Playson inks content supply deal with Danish operator 25syv

Malta-based casino software provider Playson has expanded its global footprint after agreeing a content supply deal with 25syv A/S, a major operator in Denmark.

Benefitting from the new partnership are three of the Danish gaming company’s online brands including its bookmaker Bet25, online casino Rød25, and mobile-only casino, CasinoGo.

Players will have access to the provider’s extensive library of hit games such as the recently released Solar Temple, the follow-up to the developer’s all-time top-performer, Solar Queen, which was released in July 2019, along with Sunny Fruits: Hold and Win, along with Playson’s Timeless Fruit Slots portfolio and the Funky Fruits series.S

A key target:

Business Development Manager for Playson, Lars Kollind, used an official press release to comment on the new partnership, saying…

“The Nordics is a thriving market and we’re thrilled to be working with 25syv and providing games its customers. Signing new partnerships and expanding our global footprint is one of our key targets, and we’re delighted to offer our games to such a well-respected brand.”

The Silkeborg-headquartered operator’s brands will also have access to various engagement tools, designed to boost player retention, and include seamless play, jackpots, free spins and regular tournaments with exciting daily prize drops.

For its part, 25syv Chief Product Officer, Erman Bozdogan, added…

“Playson’s portfolio contains some of the most popular games in the industry and we look forward to providing our customers with its vast array of titles.

“Ensuring our players receive the best gaming experience possible is paramount here at 25syv, and Playson’s suite of titles will make a great addition to our offering.”

Tournament play:

The Maltese provider recently wrapped up its Playson CashDays, which took place from June 1-8 and ran ten of its hottest games. The exciting tournament was a huge success, with 40, 881 players qualify across more than 60 casinos to battle for prizes. Two-hundred players took home a portion of the €40K prize pool and one lucky winner walked away with a cool €6K!

Playson’s big money competitions have already awarded hundreds of thousands of euros, so be sure to keep an ear open for the next big tournament.