iSoftBet to significantly boost audience in Latin America via new content supply deal with Colombian operator WPlay

On the back of its partnership with Jugadon in Argentina and British casino software company iSoftBet has entered into an agreement with Colombian online casino and sports betting platform, WPlay, that will see it supply the operator with an assortment of its player-favorite slot products.

Under the deal, the London-headquartered provider will by mid-year have launched 22 of its premier branded slot titles with what is a pioneer of online gaming in Latin America, making them accessible to wplay.co’s customers. The B2B partnership sees iSoftBet continue to grow its network of operator partners, adding distinguished businesses from the key region.

Popular In Region:

“WPlay is widely recognised as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature,” read a statement in a company blog from Lars Kollind, Head of Business Development for iSoftBet.

Kollind said their slots are “proven to resonate strongly” with their Latin America-based customers, and they look forward to seeing their products go live with WPlay “in the near future.”

Online Gaming Pioneer in LatAm:

Founded in 2016 and headquartered in Medellín, WPlay operates under Aquila Global Group S.A.S. and is recognized as the first online sportsbook and casino in Colombia to receive a license to operate from the South American country’s gaming regulator Coljuegos. And together with the latter, the platform has also reportedly played a role in the regulation of the legal betting market in the burgeoning region.

Facilitates Mission:

Also commenting on the commercial deal, Julio Cesar Tamayo Betancur, Chief Executive Officer for WPlay, said they are “eager” to launch a selection of iSoftBet’s most popular slot products on their platform, providing their players with “real entertainment that they can return to, time and time again.”

The agreement said the CEO, “facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.”

Partner Network Growth:

As mentioned, the addition of WPlay to iSoftBet’s flourishing partner network, one which has over the past 12 months seen considerable growth, follows its new partnership deal with Argentinian operator Upline and its online brand Jugadon.

The British games developer and aggregator has inked commercial agreements with leading operators from key regulated markets all over the world, most recently including Casino Interlaken for its online brand StarVegas in Switzerland, along with WorldMatch, Betzest, Sunseven and its GamblingTec brand, PokerStars, Kaizen Gaming and others.

Soon To Launch:

Fans can expect iSoftBet to drop its next slot, Musketeer Megaways Richelieu Riches, which is the latest addition to the developer’s popular Twisted Tales range of slots. The medium to high volatility video slot has up to 117,649 ways to win, two game modes, a bonus guarantee and more and is expected to launch on May 26th.