Relax Gaming expands in Nordics via content supply deal with Danish online casino operator RoyalCasino

In a move that increases its footprint in the Nordics, B2B iGaming supplier Relax Gaming has penned what it lauds as another “significant relationship” after partnering with Danish online casino operator RoyalCasino.dk.

The latest agreement will see Relax Gaming supply the platform with its diverse offering of proprietary titles such as its community-led slot creation, Iron Bank, Book of 99, and the wildly popular Money Train 2.

Enhanced player offering:

Specially selected content from Powered by Relax and Silver Bullet partners including studios such as ReelPlay, 4ThePlayer, and Polish online casino software company, Kalamba Games, will also be provided to the RoyalCasino Group‘s digital domain.

“We have the highest of standards and want to offer the best games content at RoyalCasino, so we needed a partner that held similar virtues – Relax Gaming fits that bill,” said Per Petersen, Chief Executive Officer for the RoyalCasino Group.

The CEO explained that Relax Gaming offers a “wide variety of quality, popular games that are going to significantly boost” their player offering and thus support them in being “one of the most popular and trusted online casinos in Denmark.”

Denmark leader:

Royal Casino Group has more than three decades of experience in operating both online and land-based casinos in Denmark. The operator works closely with the Scandinavian country’s gambling regulator, Spillemyndigheden, in ensuring a well-regulated gambling market. The Aarhus-based company’s online domain, RoyalCasino.dk, provides a high-quality gaming experience while focusing on “tier-one” content, exceptional customer services, and responsible gambling, which will be significantly enhanced courtesy of the new partnership.

Meanwhile, the increase for Relax Gaming’s presence in the European country follows its recent win at the EGR Nordics 2021 awards for Casino Content Supplier. Add to that, a series of commercial deals, including Spadegaming, Leap Gaming, and Big Time Gaming to name a few, and the opening of a new office in Stockholm, which complements its already established Belgrade and Malmö studios and signals its long-term plans for the “key” Nordics region.

Key region:

Also commenting on the new partnership, Chief Commercial Officer for Relax Gaming, Daniel Eskola used a company press release to say…

“As our recent activity in the Nordics has shown, this is a key region for us and this deal with RoyalCasino.dk maintains that momentum.

“They are a respected and prestigious operator, so it’s exciting to shake hands on another significant partnership.”

Kindred Group takeover:

The new tie-up is also on the heels of online gambling operator Kindred Group plc (KINDSDB:Stockholm) announcement last week to acquire the remaining 66.6 percent of outstanding shares in Relax Gaming Limited via an initial cash consideration of €80 million ($94.6 million).

In its official July 2, 2021, press release, the Swedish company detailed that it has been a major investor in the St Julian’s-headquartered B2B multi-product provider since 2013 and currently controls a 33.4 percent shareholding in the company behind a sizeable portfolio of mobile-friendly online casino, poker and bingo games.