New lottery campaign educating against youth gambling

A host of lotteries and community organisations have joined together to educate people about the risks of gifting lottery tickets to children.

Organised by the US’ National Council on Problem Gambling and the International Centre for Youth Gambling Problems and High-Risk Behaviours at McGill University, the 2023 Gift Responsibly Campaign has brought together 66 lotteries and 84 community organisations from around the world.

Throughout November and December, participants will work to educate communities about the dangers of gifting lottery tickets to children, raise awareness about the risks of youth gambling and promote responsible gaming practices for those of legal age.

The NCPG said participants can use public service announcements, social media messaging and digital advertising to educate people.

In-store signage and retailer training are also available, the NCPG said.

Jeffrey Derevensky, director of the International Centre for Youth Gambling Problems and High-Risk Behaviours, said: “With the growing social acceptability and opportunities available for gambling on an international level, it is important to remember that even young people may experience gambling-related problems. The Gift Responsibly Campaign is a great reminder for adults not to gift lottery tickets to minors.”

All eligible US and Canadian lotteries have joined the campaign for the sixth consecutive year, the NCPG said.

NCPG executive director Keith Whyte added: “As we embrace the spirit of giving during the holiday season, it’s crucial to recognise that lottery tickets are not suitable gifts for children or teens.

“We applaud the numerous lotteries and community organizations for joining the campaign to amplify this vital message, fostering public awareness and understanding of the potential risks associated with youth gambling.

“The Gift Responsibly campaign stands out as one of the largest international responsible gambling awareness campaigns, underlining our collective commitment to safeguarding youth and promoting responsible gambling practices worldwide.”