Labor Day tourism boost in the cards for Las Vegas

Home » Labor Day tourism boost in the cards for Las Vegas

In the United States and this year’s edition of the annual Labor Day federal holiday is set to take place on September 7 and numerous casinos in Las Vegas are reportedly expecting to record a much-needed spike in visitation.

According to a Wednesday report from the Las Vegas Review-Journal newspaper, the largest city in Nevada has been struggling to attract tourists in the wake of the coronavirus pandemic but the traditional end-of-summer holiday could now be about to present it with a chance to revitalize business before entering the autumn.

Previous performance:

Citing official figures from the Las Vegas Convention and Visitors Authority, the newspaper reported that last year’s three-day Labor Day holiday weekend saw ‘Sin City’ welcome an estimated 325,000 visitors who spent in the region of $235 million. Virginia Valentine, President for the Nevada Resort Association, purportedly detailed that these figures could soon well be repeated to serve as a post-pandemic economic boost for the whole of southern Nevada.

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Valentine reportedly told the Las Vegas Review-Journal…

“We’re watching trends closely and are optimistic we’ll see visitors, particularly from the drive-in markets, head to Las Vegas for their last summer getaway this Labor Day weekend.”

Competitor complications:

The newspaper reported that Las Vegas could furthermore benefit due to the fact that other popular domestic tourist destinations such as New York and Hawaii are still requiring visitors to undergo a 14-day quarantine. It cited Kelly Soderlund, Communications Senior Manager for the TripIt travel-organizing app, in explaining that the city typically ranks among the top tourist destination markets and last year bagged the third most popular spot behind only Denver and Chicago courtesy of approximately 4% of all Labor Day round-trip flight reservations.

Soderlund reportedly told the newspaper…

There’s undeniably some quarantine fatigue and people want to enjoy themselves again. And with many popular United States destinations requiring 14-day quarantines, the available options for domestic travellers has shrunk.”

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Significant stakes:

Brendan Bussmann, Government Affairs Director for international gaming and hospitality consultancy Global Market Advisors LLC, reportedly told the Las Vegas Review-Journal that major weekends have always served as a boost to the economy of Las Vegas although this year’s Labor Day weekend may prove to be even more significant owing to the recent coronavirus-related downturn.

Bussmann reportedly told the Las Vegas Review-Journal…

“Current conditions have allowed for visitors to get more mileage out of their dollar. It’s still a great time to come to Las Vegas because of the amount of resources that properties continue to put into the health and safety of their guests and employees. But Las Vegas is still very dependent on the regional drive-in market. Lift continues to be a challenge across the country as airlines have limited routes including those non-stops in and out of Las Vegas.”

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Prominent provision:

Many Las Vegas casinos are already preparing for the Labor Day weekend with MGM Resorts International recently announcing that it will be re-opening its shuttered Mirage Las Vegas property on August 27. Bussmann purportedly declared that the prospect of more business moreover prompted Penn National Gaming Incorporated to reveal that it will be reviving operations at its Tropicana Las Vegas facility from the morning of September 1.

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