JCM illuminates Harrah’s Philadelphia’s new sportsbook

As part of Harrah’s Philadelphia relaunching Caesars Sportsbook, JCM has installed a series of digital signage solutions.

The installations include a DSS TV PRO which stretches 23ft 7ins wide and 13ft 3ins high. It can act as a single large screen, or be split into four or six windows, each playing a different match.

“We are thrilled to be relaunching Caesars Sportsbook at Harrah’s Philadelphia. JCM Global’s digital signage has been instrumental in creating a new immersive and dynamic experience for our guests,” said Matt Conner, VP of casino operations at Harrah’s Philadelphia.

“We are confident that this partnership and cutting-edge technology will bring a new level of entertainment and engagement to our patrons, and we can’t wait to unveil the enhanced sports betting experience.”

JCM Global SVP of sales, marketing and operations Dave Kubajak added: “Philadelphia is of one America’s great year-round sports towns with passionate fans who love their teams. Our own team is thrilled to be a part of the crew who created the newly renovated and relocated sportsbook at Harrah’s Philadelphia and to give the city’s fans a fantastic new way to enjoy all the big moments of their teams.”