ICE London running at 22% up on 2020

Registrations for ICE London are running at 26 per cent above those of the 2020 show, it was reported by organiser Clarion Gaming.

The show next month recorded 26 per cent more sign-ups from March 1 to 8, reports the company, and overall the 2022 event is tracking at 22 per cent higher than 2020.

Said Stuart Hunter (pictured), managing director: “While the overall uplift in registrations could be due to a range of historical reasons which may no longer be relevant, the daily registrations that we are receiving as we enter the last month of our visitor campaign stand up to scrutiny and represent an extremely encouraging level of engagement.

“Industry professionals registering now know about our temporary April dates and are aware that the show floor will look and feel different compared to previous years. Other metrics confirm that the audience will comprise a higher proportion of senior C-level executives as well as those industry professionals that are part of the decision-making and purchasing process.

“I should add that the overwhelming majority of ICE attendees register in the last 30 days prior to the event and that the figures do not include those registering for the co-located iGB Affiliate London.”

He added: “The core message is that despite the difficulties facing the industry and the unavoidable problems concerning our enforced temporary dates, ICE London 2022 will be the biggest gathering of the international industry since the last edition of ICE two years ago.

“We are in close contact with our community of exhibitors and visitors and to a person they are looking forward to being able to reconnect with their customers and suppliers in a live environment.

“This chimes with our experience running iGB Live! and iGB Affiliate Amsterdam last Autumn, which demonstrated quite how much the industry has missed the opportunity to meet face-to-face and the huge commercial value of being able to do so.

“Data from the broader events industry confirms that nearly seven out of 10 buyers (69 per cent) will recommend brands that they have engaged with at live events and there’s no doubt that the return of in-person represents a major opportunity for businesses to bounce back post-Covid.”