MGM Resorts has appointed Daniel Yang in the newly constituted role of chief customer and innovation officer.
Yang will be responsible for the company’s global success strategy with an eye on maximising growth and profitability.
He joins the company from Aristocrat Leisure where he was chief strategy officer. He has also held several positions at Viacom (now Paramount), and was CEO and founder of a mobile gaming startup.
“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” said Bill Hornbuckle, CEO and president of MGM Resorts International.
“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty and product development. We’re excited to have him as a member of our leadership team.”
“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels,” said Yang.
“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”