BetMakers and William Hill agree contract extension

Betmakers has extended its agreement with William Hill for the delivery of BetMakers’ fixed odds solutions, content and data services.

The extended commercial agreement includes the all-in-one fixed odds wagering solution Price Manager which combines BetMakers’ price management and automated trading strategies with its proprietary rating and pricing model.

“BetMakers’ Price Manager platform and data services play a crucial role in enhancing William Hill’s offering both online and in retail,” said Mark Howarth, Director of Racing at William Hill. “These services power and reinforce our top-tier Racing Product, spanning across all three codes, both nationally and globally. This collaboration enables us to provide an unparalleled experience to our valued customers”

Joey Carroll, director of business development and partnerships at BetMakers, added: “BetMakers is very pleased to continue our strong relationship with William Hill. The extension of this agreement serves as a strong testament to the power and evolution of our Price Manager solution and we are excited about working with William Hill to develop further solutions that ensure their ongoing success in the dynamic world of Racing.”