Allwyn UK appoints new brand and marketing director

Steve Parkinson has joined Allwyn UK, is are set to take the reins at operator of the UK’s national lottery, as its new brand and marketing director.

He has extensive experience in leading post-acquisition integrations is his former roles including his most recent post of head of strategic partnerships and events at Bauer Media.

“I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period,” Steve said. “The National Lottery is a huge part of UK life and contributes so much to society through good causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

Ivor Burns, who currently holds the role, will be stepping down in April for a career break, having served with the national lottery for 14 years.

Allwyn’s chief commercial officer Lucy Buckley, commented: “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.

“We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves The National Lottery’s brands in great shape.”