The Victorian Gambling and Casino Control Commission has charged BlueBet for allegedly unlawful displays of gambling advertisements.
The Australian regulator said BlueBet unlawfully displayed three advertisements on billboards over a fortnight in late 2022.
The 43 charges for allegedly contravening the Gambling Regulation Act 2003 would each carry a fine of 120 penalty units, equating to a potential maximum fine of AU$954.2m.
VGCCC Regulatory Services director Jason Cremona said: “All wagering service providers advertising in Victoria must comply with relevant legislation. Where we detect non-compliance – especially non-compliance that can exacerbate gambling harm – we will take a zero-tolerance approach and use all the enforcement powers available to us.
“We launched our investigation after receiving an online complaint about the billboard advertisements from a member of the public.
“We encourage all members of the community to use our complaints and tip-off portals to let us know when they believe they have witnessed non-compliant behaviour by gambling providers. The community can rest assured we will act wherever we can.”