The first street gaming hub at ICE London has been set up by organiser Clarion Gaming with the Gambling Business Group.
The group is a strategic body within UK gaming and the new High Street Hub will feature participation by brands such as Novomatic UK, Entain, Buzz Bingo, Merkur UK and GameNation.
It will be situated next to the Pillar Hall Casino, a networking space and bar for the land-based industry.
Peter Hannibal (pictured), CEO of the GBG said: “Licensed street operators continue to make a huge contribution to local and regional economies throughout the world.
“The emphasis is firmly on the community with operators employing local people, providing socially responsible gambling entertainment to local populations and supporting local businesses through the supply chain.
“Our aim is to reflect these important credentials and stimulate lively, topical and informed debate surrounding a sector which contributes so much to the economic and social vitality of towns and cities where street-based gambling entertainment is regulated.”