SIS signs long-term partnership with Betfred

Sports Information Services has signed a new multi-year deal with Betfred, ensuring that the operator retains access to premium, round-the-clock greyhound racing from around the world.

The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland and Mexico, increasing engagement levels and driving revenues through high-quality, short-form content.

SIS’ 24/7 Live Racing Content is delivered as an end-to-end solution, including live streamed pictures, data and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

The latest high-profile renewal showcases the continued strength of SIS across its product range, with commercial partners worldwide benefiting from an array of proven, revenue-boosting propositions.

Craig Reid, group trading director at Betfred, said: “This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers.

“Our partnership with SIS is of great value and we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.”

Richard Ames, chief executive at SIS, said: “I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner.

“We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.”