SIS, Paddy Power extend agreement

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Sports Information Services has signed a new long-term content and production agreement with Paddy Power.

SIS’ horse and greyhound racing content from across the globe will once again feature in the deal.

Paddy Power will continue to have access to SIS’ Complex Automated Production to allow greater flexibility over broadcast schedules across its retail stores in the UK and Ireland.

David Newton, chief commercial officer, Paddy Power, at Flutter Entertainment, said the long-term extension “demonstrates the success of our partnership with SIS to date.”

Richard Ames, chief executive at SIS, added the new deal “shows the trust placed in our brand.”

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