Seminole Hard Rock has promoted Keith Sheldon to president of entertainment and brand management for Seminole Gaming and Hard Rock International.
In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships and sponsorship revenue generation.
He will continue to oversee all facets of entertainment including programming, talent buying, nightlife and industry relations. Sheldon will continue to report to Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming.
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