Push Gaming, a B2B gaming supplier based in London, UK, continues to work hard to satisfy existing and attract new players. In this regard, on November 22nd, it officially released a new slot called Boss Bear and on December 8, it entered into a partnership with Grand Casino Luzern to enter Switzerland, as part of its planned expansion into Europe. The new partnership involves the direct integration of the provider’s popular slot titles onto the mycasino brand of Grand Casino Luzern for a duration of 8 weeks, meaning they have signed an 8-week exclusivity agreement.
Entry into Switzerland:
The main goal of this partnership is for Push Gaming to enter the regulated market of Switzerland and thus further extend its presence in Europe. Examples of the aforementioned popular titles that will be hosted on the mycasino brand of Grand Casino Luzern include Jammin’ Jars, Wild Swarm and Razor Returns in addition to the aforementioned Boss Bear. In addition, the mycasino brand of the aforementioned casino will receive access to these titles during the aforementioned 8-week period. After that time, Push Gaming’s content will be introduced to extra operators.
Now that the provider will manage to enter one more European market, it is an example of its plan for global extension and a step forward in the overall plan of further European and the aforementioned worldwide expansion. Additionally, it comes after officially entering the regulated markets of Italy, Greece and Columbia.
Commenting on the alliance, Director of New Business and Markets at Push Gaming, Fiona Hickey, said according to the official press release: “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market. The operator’s leading position within Switzerland will allow our fan favorite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see player’s reception to our unique content.”
On the other hand, Grand Casino Luzern will enjoy the popularity it will have as the first Swiss operator to present the portfolio created by Push Gaming to Swiss players, which means that in the future we can expect the operator to further cement its presence throughout Switzerland. It will also improve player commitment by adding new, unseen content to its portfolio.
Also commenting on the partnership, CEO at Grand Casino Luzern, Wolfgang Bliem, added: “We are thrilled to be the first operator to introduce Push Gaming’s captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand. Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences and through the partnership with Push Gaming, we reaffirm these aspirations. We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”
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