In a deal that builds on their existing partnership, Pragmatic Play has launched its bingo vertical in Chile and Brazil with online casino and sports betting operator Estelarbet.
Courtesy of the new deal, the digital online gaming platform now has access to Pragmatic Play’s growing suite of flexible and “highly customizeable” bingo titles and variants such as Sweet Bonanza Bingo, which combines traditional video slot play and 90 ball bingo format, The Jackpot Room and Bingo Blast, the mobile-first game that was released in April 2020.
Estelarbet already has access to three verticals, including the provider’s award-winning slots offering, which boasts such titles as Juicy Fruits, Great Rhino Deluxe and the award-winning Wolf Gold, as well as its live casino vertical and virtual sports offering.
The current agreement expands on Pragmatic Play’s initial agreement with the operator that was inked back in April 2021 and further strengthens its standing in Latin America.
Commenting on the collaboration, Sebastián Salazar at Estelarbet said they are always looking to enhance their customers experiences at and working with Pragmatic Play has allowed them to bring “great content” to players.
“We are excited to be growing the number of verticals and titles we will have on offer through this flourishing relationship, and look forward to seeing how these new bingo products are recieved by our players”
LatAm Push:
Pragmatic Play’s growth in the LatAm region has seen the provider expand existing partnerships and ink deals with new operators, such as Venezuelan operator King Deportes, inspiring further development across South America and the globe.
In addition to the multi-vertical deal with King Deportes, the provider’s continued growth in Latin America has included collaborations in regions such as Colombia, with Yajuego, a brand of Bogotá-based sports betting company, Games and Betting S.A.S., along with several other up-and-coming markets via strategic partnerships with Tower Star in Paraguay, MarjoSports and Estrelabet in Brazil, and others.
Also commenting on the new agreement, Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said they are “pleased” to be expanding upon their initial agreement with Estelabet, which over the past year has seen “impressive engagment” from their customers.
“Extending this partnership will see us delivering our fan favourite bingo games in addition to the three verticals we currently supply the operator, this seems like a natural progression of our agreement.”
Released and Coming Soon:
The current deal is on the heels of the launch of British game developer Reel Kingdom‘s latest contribution to Pragmatic Play‘s expansive slots portfolio, Spirit of Adventure, and preceeds its coming release, North Guardians, which is expected to drop on April 28.
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