‘Play the A at ICE’, says Aristocrat

Home » ‘Play the A at ICE’, says Aristocrat

Aristocrat Gaming has put out a call to visitors of ICE 2024 to “Play the A” and see for themselves the 75+ games the company will be exhibiting as part of its portfolio of premium, for sale and for sale link titles for the EMEA region.


“We are committed to the growth of EMEA and expanding our offerings to our customers; that is why we continue to invest heavily in design and development each year, to create games that help to meet our customers’ needs and player demand,” said Marcel Heutmekers, VP of sales and operations in EMEA for Aristocrat Gaming.

“We invite all ICE attendees to come experience our industry-leading games, cabinets and online integrations first-hand to see what’s possible for their floors.”

In its MarsX Portrait cabinet, premium title Jackpot Carnival will be centre stage, making its European debut after being named Slot of the Year at the Global Gaming Awards Las Vegas 2023.

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Other premium titles to look out for include: Tarzan Link: City of Gold and Palace of Diamonds, Where’s the Gold Jackpots: Buffalo, Geisha, and Pompeii, Dragon Link: Autumn Moon, Genghis Khan, Golden Century, Happy & Prosperous, Panda Magic, and Peace and Long Life, and more.

As far as for sale links go, this year 100 per cent of the game sales titles featured at ICE are link-enabled. New For Sale Link games on display include Ju Cai Gin Gui and Fortune Harmony on the MarsX Upright, and Lunar Cash, Reign of Gold and Triple Power Link on the MarsX Portrait cabinet.

Visitors will also find a zone dedicated to South Africa with the popular 5 Dragons game family configured in South African Rand currency.  Additionally, a section dedicated to the UK will feature a line-up of five game families and well-established hits.

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Also on display, Anaxi will be on hand with a portfolio of world-class content, technology and creativity for the igaming industry. Bridging the player journey from land-based to online, popular Aristocrat titles like Buffalo, Buffalo Gold, Buffalo Chief, Cash Express Luxury Line and Jackpot Carnival can now be enjoyed in online casinos.

Aristocrat recently opened its newest integration centre in Barcelona, another milestone for the company, reinforcing its long-term investment in the EMEA region and the teams that serve within it.

Aristocrat will be exhibiting at ICE 2024 on Stand S6-250.

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