Novomatic ‘highest Austrian brand value increase in 2023’

For the fourth time in a row, Novomatic has ranked second among the ten most valuable brand companies in Austria by the European Brand Institute.

However, with an increase of 13.6 per cent, Novomatic did record the largest brand value increase within one year of the top ten companies. The company’s value now stands at EUR 3.446bn.

The companies are ranked on the basis of brand strength, trend development, brand potential and revenue. Red Bull took the top spot on the list.

“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility,” said Novomatic executive board member Johannes Gratzl.

“Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension.”