Novomatic among top Austrian brands

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With 21,200 employees worldwide and activities in around 100 countries, Novomatic has once again secured an excellent second place in Austria in the ranking of the European Brand Institute.


Boasting a brand value of €3.033bn, the company ranks currently between Red Bull and the domestic food retail chain Spar. Novomatic also received valuable recognition for its great commitment in the area of sustainability with an AAA Sustainable Brand Rating and an excellent fourth place.

Despite the challenging pandemic-related business environment throughout 2021, Novomatic was able to achieve numerous international awards and top rankings in renowned ESG ratings through its innovative strength, consistent pursuit of sustainability goals and efficiency improvement measures.

“To be repeatedly ranked second among the country’s most valuable brand companies proves once again that our dual strategy as a producer and an operator is the right way to go,” said CEO Johannes Gratzl.

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“After all, a consistent and strong brand presence is essential for our international success. Furthermore, we are particularly pleased about the excellent ranking in the Sustainable Brand Ranking, since we bear a great responsibility towards our employees and customers in this respect.” 

Within the framework of the Austrian Brand Value Study, the European Brand Institute annually determines the most valuable Austrian brand companies from the “trend-TOP500 of the companies with the highest turnover in Austria” of the business magazine Trend.

Companies that are more than 45 per cent owned by Austrians and whose brand value is assessed according to the current international standards ISO 10668 and ÖNORM A 6800 are evaluated on the basis of criteria such as industry sector, brand strength, trend development, brand potential and turnover. The study nominated 180 Austrian brand companies from 16 industry segments.

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