Light & Wonder has announced that Niaz Nejad has been appointed managing director of gaming, Americas and will join the organisation later this year, once her non-compete period ends.
Nejad most recently served as senior vice president and head of marketing for the US and Canada at Aristocrat Gaming, where she led the overall brand and marketing strategy and was responsible for infusing innovation and creativity throughout.
“I have had the pleasure of working with Niaz within our industry for many years and I know her values, industry and business experience, as well as her people-centric leadership approach, are the perfect fit for our team,” said Siobhan Lane, L&W’s CEO of gaming.
“As we continue to grow in the Americas, and around the world, I can think of no one better than Niaz to help strategically lead us in the right direction.”
Prior to Aristocrat, Nejad was COO for the Alberta Gaming, Liquor and Cannabis Commission, establishing the company’s provincial gaming and cannabis strategic direction, corporate portfolio, digital transformation and revenue forecasts.
She was accountable for sustaining over $1.4bn in annual net revenues from slot machines, video lottery terminals, electronic bingo and lottery tickets through policy and gaming product development and marketing.
With over 25 years of leadership experience across high-performance industries including IT, retail, banking, cannabis and gambling, Nejad has a proven track record of success for driving double-digit growth and delivering on behalf of the business for customers.