Merkur Gaming moves sales function

The international sales division of the Gauselmann Group in Germany, Merkur Gaming, is consolidating its management and global sales activities into premises in Lübbecke, the town in North Rhine Westphalia.

Around 60 per cent of group revenues now comes from other European countries and elsewhere, said the group, so it was important to “consolidate and expand this success over the long term.” This entails the securing of the full potential of the sales force with stringent processes and synergies.

The result of the restructuring means that the company headquarters will take over the administration of the sales activities in North and South America, releasing some staffing at the former head office in Miami who are not part of the sales or technical support teams.

The move does not impact the subsidiary, Sunshine Games, a development studio based in Las Vegas, which will continue to work on new games for the group.