Meridianbet, south-east Europe’s oldest bookmaker, has announced a historic sponsorship deal with BC Crvena zvezda, Serbia’s current champion basketball team.
The partnership represents the largest sponsorship ever secured by a private company in the history of the sport and signals a significant milestone for both organisations.
As part of the deal, Meridianbet will become the shirt sponsor and official betting partner of BC Crvena zvezda and will have a prominent presence at all home games.
In addition, the company will leverage its extensive communication channels to promote the club and engage with its passionate fan base, both in ABA and Euroleague.
By partnering with BC Crvena zvezda, Meridianbet is able to further cement its commitment to the sports industry and contribute to the growth and development of basketball in the region.
The sponsorship also marks a major achievement for BC Crvena zvezda, as the club continues to build on its success in the Euroleague.
With the support of Meridianbet, the club will be able to further enhance its performance on and off the court, as it strives to achieve even greater heights in the world of basketball.
“Overall, this sponsorship represents a win-win for both parties and is a testament to the strength and potential of the partnership,” said Meridianbet.
“We are excited to see what the future holds for Meridianbet and BC Crvena zvezda as they work together to reach new heights in the world of sports.”