Las Vegas Sands Corporation invests in US Integrity Incorporated

Home » Las Vegas Sands Corporation invests in US Integrity Incorporated

American technology and data-driven analytics firm US Integrity Incorporated has announced its receipt of a strategic investment of an unspecified amount of cash from prominent land-based casino operator Las Vegas Sands Corporation.

The New York and Las Vegas-headquartered firm used an official Tuesday press release to detail that the move will allow it to continue developing a regulatory technology platform for clients in the global online casino and sportsbetting verticals. The company declared that this backing is to also permit it to carry on providing regulators, licensed sportsbook operators and some of the largest professional sports leagues and collegiate properties in the United States with technologies to monitor for match-fixing, game manipulation and other possibly illegal or unethical activities.

Preeminent patrons:

Established in 2018, US Integrity Incorporated already counts the PlayUp, Superbook and William Hill-branded online sportsbooks among its list of clients and additionally has deals in place with the world-famous National Basketball Association (NBA) alongside the likes of the University of Colorado Boulder, Ohio University and Virginia Tech. The innovator pronounced that its patented technology ‘analyzes changes in betting data against a benchmark of normal betting activity’ so as to allow partners to identify suspicious wagering behaviors, officiating abnormalities and the potential ‘misuse of insider information.’

More about:  Plethora of new September online casino content from Microgaming

Able assistance:

US Integrity Incorporated is supported by a plethora of investors including SeventySix Capital and the New York Angels and noted that its platform comes complete with customizable dashboards that flag up conceivably suspicious wagering activities to professional sports properties, sportsbetting operators and gaming regulators.

Commendable course:

Matthew Holt serves as the Chief Executive Officer for US Integrity Incorporated and he used the press release to assert that the investment from Nevada-based Las Vegas Sands Corporation is destined to allow his company ‘to continue developing a unique regulatory technology platform.’ The boss moreover proclaimed that this next-generation innovation has been designed to allow allies around the world ‘to identify potentially problematic bets closer to real time’ and make ‘proactive interventions’ in order to protect the integrity of sporting competitions and their participants.

More about:  Playson launches August edition of online slots CashDays Tournament with €60,000 prize pool

Read a statement from Holt…

“Our mission is to help grow the legal and regulated sportsbetting market by providing solutions that ensure sportsbetting integrity in every play, every game and every sport. The strategic investment from Las Vegas Sands Corporation will help us to expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients.”


william hillnew yorknevadalas vegasmatch fixinglas vegas sands corporationnational basketball associationohio universitysuperbookplayupanalyticsus integrity incorporatedgame manipulationuniversity of colorado bouldervirginia techmatthew holt

Leave a Reply

Your email address will not be published. Required fields are marked *

Gambling News from NewsCasinoNew.com is made for the most passionate fans of online casinos and internet gambling. We cover everything: from popular gambling world events and trends to new casino slot game releases and reviews, you will find the latest news stories.