Kambi to power Svenska Spel sportsbook

Kambi Group has agreed a long-term deal with Swedish operator Svenska Spel Sport & Casino to power its retail and online sportsbook.

The sports betting partner was selected after a competitive tender process due to its extensive experience in this field.

In addition, Shape Games, a subsidiary of Kambi, will power the front end of Svenska Spel Sport & Casino’s new sportsbook, giving the operator “control over the user experience.”

“Svenska Spel is widely recognised as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider,” said Kristian Nylén, Kambi CEO and co-founder.

“As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets.”

Morten Tonnesen, Shape Games’ chief commercial officer, said: “This is an incredibly exciting new partnership for Shape Games which marks the third former state-owned monopoly we have partnered with.

“From day one, we have been dedicated to enhancing the sports betting user experience with our leading front end technology and we are really looking forward to working closely with Svenska Spel to deliver something truly unique for its players.”