Kambi has strengthened its Game Parlay product with the addition of NCAA football betting options, allowing bettors to include multiple college football markets in their parlay bets.
Kambi partners can now offer their customers the opportunity to parlay moneyline, spread, totals and team totals on college football games, with plans to add half and quarter offers as well as selected player props in the coming weeks.
Kambi said the move follows its early success during the NFL season, which has seen more than 40 per cent of NFL bettors engaging with the product.
As a result of this new development, bettors will be able to combine parlays from college and professional games together into a single wager.
Simon Noy, SVP Trading, Kambi, said: “The expansion of college football within Game Parlay is an exciting step forward for our product, our partners and bettors alike.
“Now bettors can enjoy even more college football markets in their Game Parlay bets that span not only across multiple games, but across multiple leagues and sports too.
“With Game Parlay already proving so popular with bettors, we look forward to enhancing the product even further over the coming months, with NHL and MLB expansion.”