Innovative Technology to sport biometrics zone at ICE

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Visitors at ICE 2024 will find Innovative Technology’s stand will be sporting a dedicated biometrics zone alongside its traditional cash handling equipment this year.


Andy Bullock, ITL senior business development manager, explained how AI-powered biometric technology can combat both underage and problem gambling.

“With our technology now deployed in the field, one key benefit our customers are reporting is that it is successfully being used as an aid to assist staff during the age check process – as well as performing the vital role of safeguarding licences and fostering responsible gambling,” he said.

“We have seen this particularly in pub retail premises where staff are busy serving customers and cannot always police who is playing on the gaming machines. Our technology can dramatically reduce the need for staff intervention, alerts them to a potential underage player and gives them the confidence to ask for ID. We expect a lot of interest at ICE and look forward to showing Manufacturers and Operators how they can easily implement our biometric technology on machine to safeguard underage players.”

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Traditionally known and trusted for their cash handling solutions, ITL will also have its full range of note validators, recyclers and multi-coin hoppers on the stand alongside its AI-powered biometrics range.

“2024 is set to be an exciting year for us,” added Bullock. “Our cash handling products continue to be the solutions of choice for the international gaming industry. And we expect a very busy show at ICE London.”

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