20 exhibitors at ICE protection zone

The UK’s Gambling Commission will this year feature in the ICE Consumer Protection Zone during the London show.

The zone will have a record 20 exhibitors, up from the 14 that comprised the zone in 2022.

CPZ, as it is known, has become one of the highest profile features on the ICE show floor and will comprise a blend of providers of responsible gambling tools and solutions alongside leading not-for-profit organisations which have been gifted space.

Brands featured on the 2023 CPZ include the Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Intuita Consulting, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, LexisNexis, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center for Problem Gaming.

Ewa Bakun (pictured), director of industry insight and engagement at Clarion Gaming, said: “The CPZ, which was recognised by the industry at the recent Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category, is one of the many success stories to have originated at ICE. 

“The brainchild of the Gambling Commission’s Tim Miller, the CPZ has grown from its launch at ICE London 2018 when it featured eight pioneer exhibitors to its current size and prominent location, which is adjacent to the main boulevard at ExCeL London.”