IGT technology to power Betfred in Nevada

IGT has expanded its sports betting footprint in Nevada via a multi-year PlaySports technology agreement with long-time sports betting operator Betfred.

Under the terms of the agreement, Betfred is leveraging IGT’s PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas. This agreement underpins the first IGT-powered Betfred sportsbook in the US and Betfred’s entry into the Nevada betting market.

“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.

“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”

“I attended the recent Gaming Control Board hearing to see Fred Done in person,” said Joe Asher, IGT’s president of sports betting. “He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry.

“It’s an honour to work with Fred’s team in the US as they introduce the Betfred product in Nevada. IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”