In 2024, ICE London will feature a new zone for businesses looking to broaden their scope internationally and connect with companies from emerging markets.
Called the Growth Markets Zone, the focus of the new area in 2024 will be firmly on Latin America and Africa, and will comprise around 15 suppliers and innovators.
“We always work in partnership with our stakeholders to deliver initiatives which will help them to meet their business aims and objectives,” said ICE vent director Andy Ventris. “Part of the feedback following ICE 2023 revealed a demand to target gaming growth markets specifically those in Latin America and on the continent of Africa.
“We developed and refined the concept, and we are excited to launch at ICE 2024. One of our focus areas is to provide for visitors with specific product or geographical interests, and the Growth Markets Zone will serve as the ‘go to’ location for those interested in the business opportunities which exist in LatAm and Africa.
“We are also working with partners in both markets to help bring this to life – Liliana Costa, Clarion Gaming Latin America liaison and John Bamidele, ICE’s Africa ambassador, both of whom will be happy to speak with those interested in the initiative.”