Casino operator promotes host city

A campaign to increase awareness of Bally’s Richmond Casino Resort in Virginia has been launched by the big US operator.

“Bally’s for RVA” is the name used for the campaign (RVA stands for Richmond, Virginia). The casino resort is a $650m destination that is set to stimulate the local economy and bring substantial employment to the community.

The campaign will run as part of a community-wide initiative culminating in a voter referendum scheduled for November 2, 2021.

Bally’s seeks to inform Richmond’s constituents of the components that will support the city’s growth, including a $100m payment to the city, 4,300 construction jobs and 2,000 permanent jobs when it is completed.

It will draw 3.7 million visitors annually and will generate $5.3bn in economic value and spend.