Aristocrat Gaming has announced that Oriana Branon has joined the company as vice president of communications and corporate affairs.
Reporting to CEO Hector Fernandez, Branon will be a member of the executive leadership team. In this newly created role, she will oversee all external and internal communications for the gaming division and provide strategic guidance on the organisation’s environmental, social and governance, as well as sustainability and ethical impact, diversity, equity and inclusion.
“We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play,” Fernandez said.
“Oriana’s extensive communications background across business and consumer markets, stellar track record of storytelling and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth.”
Branon recently led corporate communications for financial tech giant Bill.com, where she drove the company’s external visibility in the wake of their IPO. She was also the first PR hire for Alaska Airlines in California, helping the company to win the hearts and minds of consumers post-Virgin America acquisition.