The American Gaming Association (AGA) has activated the enforcement process for its Responsible Marketing Code for Sports Wagering.
The code is overseen by a Code Compliance Review Board and sets the standard for sports betting advertising target audiences, outlets and materials branding.
The Board is chaired jointly by Joe Bertolone, director of the UNLV International Center for Gaming Regulation and Becky Harris, fellow in gaming at UNLV Gaming Institute. They are joined by Laura McAllister Cox, vice president of regulatory compliance and legal council at Rush Street Gaming, Stephen Martino, senior vice president and chief compliance officer at MGM Resorts, Sharon Otterman, chief marketing officer at William Hill, Paul Pellizzari, vice president global social responsibility at Hard Rock and Chris Soriano, vice president and chief compliance officer at Penn National.
In a statement the AGA said: “This is an important moment for the sports betting industry. While gaming is one of the most regulated industries in the United Sates, our ability to effectively self-regulate in areas like advertising earns us the trust of the public, regulators, and policymakers. And, more importantly, it allows us to deliver against one of our core principles: responsible gaming.”