International president of Zitro, Sebastian Salat, has released a statement applauding Clarion Gaming for its decision to move the ICE expo to Barcelona from 2025.
“Over the years, ICE London has established itself as a resounding success in the gaming industry, gathering leaders, suppliers, operators, and gaming professionals from around the globe,” the statement reads. “It has grown in status as the most important trade show in Europe and has proven to be the ideal space to cultivate business relationships, and creating new opportunities for companies to expand their global reach.
“However, a good number of exhibitors, including Zitro, have realised significant challenges such as insufficient space venue for future growth, logistic complexities, and extremely high costs. Those challenges were communicated to Clarion and we were delighted this contributed to formal review through the recent bid process.
“We fully support Clarion’s announcement to relocate ICE to the vibrant city of Barcelona, a destination we firmly believe is perfectly equipped to host the future editions of ICE. We believe this move will be a major step helping both ICE and the Industry to grow in partnership with the European gaming market.
“It will also increase the global dimension of ICE, as moving ICE to Spain will undoubtedly draw a higher number of Latin American operators, due to emotional and cultural links between Spain and Latin American countries.”