The game between Kansas City Chiefs and New York Jets played on 1 October 2023 reportedly drew 27 million viewers to stand for the most-watched Sunday show since the Super Bowl played on 12 February 2023. As reported by USA Today, the appearance of the celebrity singer Taylor Swift made on the Chiefs’ stadium during their Week 3 game against Chicago Bears and the speculations about her romantic involvement with the Chiefs’ tight end Travis Kelce resulted in a 27 percent increase in bets on Chiefs within one-week time.
Celebrity Appearance Increased Wagering Handle:
USA Today reports that the Taylor Swift‘s appearance made on the MetLife Stadium during the Week 3 game against Chicago Bears increased the Travis Kelce jersey sale four times. Likewise, the Week 4 football game between Kansas City Chiefs and New York Jets coincided with the Swift’s appearance on the Sunday Night Show to increase the total money line and spread bets from previous week on Chiefs by 25 percent.
122 Percent More Bets Placed on Travis Kelce:
Also, USA Today uses the latest data points from the Tipico Sportsbook to report that the overall bets from Week 3 to Week 4 on the Chiefs rose by 27 percent. The rumors reportedly resulted in 115 percent more bets placed on Travis Kelce and brought a 122 percent increase in Kelce touchdown wagers. The source compares the Chiefs’ game with the Patriots-Cowboys game to report that the Cowboys recorded only a nine percent increase although they have the largest fan base of any team in the States. According to USA Today, the appearance made by Taylor Swift had a massive impact on the NFL wagering handle.
Player’s Modest Performance: