Superbet Group signs deal to buy Belgium’s Napoleon Sports and Casino

Home » Superbet Group signs deal to buy Belgium’s Napoleon Sports and Casino

Romanian land-based an online sportsbetting operator Superbet Group has announced the inking of a deal that is to see it acquire Belgian rival Napoleon Sports and Casino.

The Bucharest-headquartered buyer used an official Saturday press release to declare that the arrangement remains ‘subject to closing’ but is destined to involve its purchase of the target’s complete shareholding so an to reinforce its ‘recent growth and global ambitions’.

Expansion enthusiasm:

Superbet Group is already active in Poland, Romania, Austria, Serbia, Croatia, Malta, Cyprus and the United Kingdom and stated that its acquisition of Napoleon Sports and Casino will also provide it with ‘a compelling strategic and financial foundation’ as continues to increase its presence across Europe and beyond. The operator pronounced that this tactic moreover saw it procure a 60% stake in online casino operator Lucky7 last July, which came some 14 months after it had secured an investment from American private equity management firm The Blackstone Group Incorporated worth in the region of €175 million ($206 million).

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Prominent procurement:

Johnny Hartnett serves as the Chief Executive Officer for Superbet Group and he used the press release to describe Napoleon Sports and Casino as having ‘a strong brand presence in Belgium’ courtesy of a ‘digital and omnichannel approach’ that he believes ‘reflects the core DNA’ of his own enterprise and ‘adds extra momentum to long-term business goals’. He went on to proclaim that the target in ‘one of the three most famous’ companies of its kind in the nation of approximately 11.5 million people and operates in a steadily growing market that is ‘mature and fully regulated’.

Read a statement from Hartnett…

“Napoleon Sports and Casino’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to realize our global expansion plan. It is also in line with our growth strategy to generate additional sales from regulated markets with a strong online profile. We also look forward to welcoming a very experienced and talented team to our family that we believe is exceptionally well positioned to gain market share in Belgium and beyond.”

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Magnificently mated:

For his part and Tim De Borle, Chief Executive Officer for Napoleon Sports and Casino, used the press release to assert that he is ‘very excited’ about the possibility of being able to join with Superbet Group so as to benefit from its ‘exciting projects and international experience.

De Borle’s statement read…

“The fact that Superbet Group and Napoleon Sports and Casino are both data-driven and entrepreneurial companies focused on delivering innovative online and offline entertainment to our players makes me confident that this will be a perfect match.”

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