Spotlight Sports inks deal with Sportskeeda

Sportsbetting technology and media specialist Spotlight Sports has struck a long-term partnership with sports content platform Sportskeeda, a brand of Absolute Sports PVT.

Under the US-focused, long-term agreement, Spotlight will supply Sportskeeda, which serves 100 million sports fans monthly, with interactive tools, smart content modules and affiliate management services.

The partnership is designed to enhance audience engagement, accelerate repeat traffic and increase revenues by optimising content conversion and affiliation.

Spotlight said its affiliate services will “play a pivotal role in the process of elevating Sportskeeda’s devoted fan base to become better bettors. The fan experience on Sportskeeda is already hyper-personalised, and adding interactive tools empowers the Sportskeeda fan base while serving them actionable sportsbook promotions specific to their location.”

Sam Houlding, chief commercial officer at Spotlight Sports Group, added:  “Using Spotlight Sports Group’s sports betting expertise we shall be working closely with Sportskeeda across many areas as they build out this segment of their business. Our products and technology solutions will seamlessly optimise Sportskeeda’s robust content offering, which perfectly appeals to the type of content American sports bettors relentlessly seek.”

Mayank Kumar, director, content business, Sportskeeda, said: “The partnership with Spotlight Sports Group enables us to engage with our millions of users in the United States in innovative ways by empowering them to consume and organise content differently, all while offering savvy and cognizant alternatives to immerse themselves in the multibillion-dollar betting industry.”