Scientific Games Corporation continues to be a leader in the sports betting world, securing new deals to spread content throughout the globe. This week, the company announced a new launch in the Netherlands, via the National Lottery. Scientific’s sports betting product suite is now live in the region and they are supplying quality sports solutions to 24 total lotteries around the world.
The lottery in the Netherlands is known as Nederlandse Loterij, a provider that has now integrated Scientific Games product suite and upgraded its sports betting offering. The product suite includes customizable experiences for players along with quality trading services.
The full digital sports betting solution is live in the Netherlands, covering the managed trading services as well as full pre-match, in-play, and risk management services.
SVP Sportsbook, Digital at Scientific, Keith O’Loughlin, commented on the new launch by stating: “Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences.”
Nederlandse Loterij Chief Technology Officer Maurice Meijer commented as well stating that moving to the sports betting platform of Scientific Games was important as the company strives to offer customers the best experience with the lottery and its brands each day. Since the offering has been enhanced, the brand has seen strong feedback from customers as they are welcoming to the new user interface.
Operating in Michigan
The news of the launch in the Netherlands comes just a few days after Scientific Games announced the launch of its sportsbook in Michigan via the FireKeepers Casino. The Nottawaseppi Huron Band of the Potawatomi is the owner and operator of the facility who has partnered with the supplier to offer retail as well as digital sports betting.
The developer is stretching its reach across the globe as they begin launching new services after signing partnership agreements in major regions in the US and abroad.