Safer Gambling Week records broken in ‘huge success’

The UK’s latest Safer Gambling Week proved “another huge success” according to Betting and Gaming Council CEO Michael Dugher, as records for social media impressions and website visits were broken.

This year’s initiative, which ran from November 13-19, generated over 50 million impressions across X, formerly Twitter, Facebook and Instagram.

That figure is up 70 per cent on 2022, when Safer Gambling Week messaging was displayed 30 million times.

The Safer Gambling Week website, meanwhile, received half a million visits during this year’s event.

Dugher said the “record numbers” show the gaming industry has “never been more committed” to responsible gambling.

“It is proven that the success of the campaign leads to increased use of popular safer gambling tools – like time-outs and deposit limits – that only exist in the regulated industry,” he added.

This year’s Safer Gambling Week was the initiative’s seventh event and was supported by Premier League clubs such as West Ham United and Brighton, as well as by UK government MPs, peers and the Gambling Commission.