SA20, South Africa’s explosive new T20 cricket league, has announced today the world’s leading online betting and gaming operator Betway as the league’s title sponsor. The league will be named Betway SA20, with the strategic long-term partnership between SA20 and Betway aimed to increase the footprint of both brands in key markets worldwide.
The partnership will also enable the joint venture Betway SA20 to see a global footprint in its first year of operation.
SA20 agreements with Cricket South Africa and Cricket West Indies will now be included in Betway’s impressive sponsorship portfolio. On the other hand, the operator’s brand ambassador agreement with the announcer Kevin Pietersen will ensure an outstanding player experience.
The partnership between the crucial industry players has set ambitious goals that are in line with the reputation of both brands. Betway SA20 aims to be the best sport and entertainment brand in South Africa, as well as the biggest cricket league in the world outside of India.
Betway is part of Super Group, the global digital company providing superior betting and gaming experience to worldwide fans. Launched in 2006, Betway Group has been operating across a number of regulated online markets to build its reputation as a top-tier global sports betting, casino, and esports betting operator.
SA20 has the backing of some of the most recognized T20 franchises in the world, with several branches establishing an international footprint. The League features six privately-owned teams, who play a total of 33 matches in four weeks across South Africa’s attractive locations offering exclusive opportunities to all game participants.
Anthony Werkman, CEO of Betway, commented on the deal: “It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said: “This is another significant milestone for us as we welcome Betway to our growing list of invested partners. They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
The two brands partner up just in time for the start of the tournament as the first ball is to be bowled between MI Cape Town and Paarl Royals at Newlands on January 10.