Germany’s AWP manufacturer, Bally Wulff, has a new managing director of sales in Philipp Lorenz.
He will replace Lars Rogge, who will resign from the role on December 31 this year. Rogge handled national and international sales activities, marketing and PR, product management and other duties. Lorenz is moving to Bally Wulff from XTiP Sportwetten, the sports betting operator.
Rogge will be a loss to Bally Wulff as he represented the company in gaming machine industry trade associations, notably with the Verband der Deutschen Automatenindustrie (VDAI), the manufacturers’ organisation. He was also a board member of the umbrella organisation for the sector, the Die Deutsche Automatenwirtschaft (DAW).
Ulrich Schmidt, board member at Bally Wulff, said that Rogge was leaving the company for personal reasons following his seven years at the business. “During his time at the company Bally Wulff has continued to develop into an established and reliable market player and producer of high-quality gaming equipment thanks to constant innovation. We have achieved great things together and a large part of this positive development is down to Lars.”
Lorenz will take up his new role on November 1 in order to have a smooth transition period. He had been at XTiP as managing director of sales and marketing for several years.