Pragmatic Play Limited inks Peaky Blinders rights agreement

Home » Pragmatic Play Limited inks Peaky Blinders rights agreement

Maltese online casino games developer, Pragmatic Play Limited, has announced the signing of an intellectual property rights deal that will enable it to produce a wide range of products themed around the popular Peaky Blinders television series.

The Sliema-headquartered firm used an official Wednesday press release to detail that the five-year agreement with the Endemol Shine Gaming subsidiary of global media firm, Endemol Shine Group, is to see it launch online slot, scratchcard, live casino and virtual sports games featuring themes and characters from the award-winning English crime drama.

Slot start:

Pragmatic Play stated that the first consequence of this new partnership is expected to be the May premiere of a new online video slot ‘that sends players back to the roaring 1920s’ although it also explained that the Endemol Shine Gaming alliance does not cover markets in the United States or the United Kingdom.

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Prominent players:

Melissa Summerfield, Chief Commercial Officer for Pragmatic, used the press release to proclaim that five series of Peaky Blinders have so far been produced featuring ‘a stellar cast of actors’ including the likes of Helen McCrory, Paul Anderson and Cillian Murphy (pictured). She moreover declared that the program is currently being broadcast on Netflix and the British Broadcasting Corporation (BBC) and is loosely based around a real-life urban youth gang that was active in the English city of Birmingham in the years immediately after the First World War.

Read a statement from Summerfield…

“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders-branded products will be yet another successful addition to our ever-expanding portfolio and we trust that it will live up to expectations.”

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Plentiful possibilities:

Endemol additionally controls the rights to high-profile television programs such as Black Mirror and Mr Bean while the firm’s Games and Gambling Director, Anil Mistry, described Peaky Blinders as ‘one of our most iconic and promising brands’.

Mistry’s statement read…

“It’s great to work with Pragmatic Play Limited to create brand new games with the Peaky Blinders intellectual property. We are excited by the potential of this partnership.”

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