Playson enhances presence in Italian regulated market via Snaitech content agreement

Leading Malta-based game developer, Playson, has inked a content agreement with Italian operator Snaitech S.p.A that will see its slots portfolio go live with the firm’s mobile and online offering, including snai.it.

Under the terms of the deal, popular titles such as the Asian-themed, Pearl Beauty: Hold and Win, and Solar Temple and  Solar Queen, in addition to its immersive Funky Fruits portfolio and hit Timeless Fruit Slots series, will all be made available to Snaitech’s Italian player base.

In addition to high-quality slots, the Milan-headquartered operator will also have at its disposal, across all games, Playson’s full suite of integration-free engagement tools, including Jackpots, Extra Spins and regular Network Tournaments with various mechanics, each of which has been proven to boost player retention.

Continued growth:

Commenting on the new partnership, Director of Retail Betting & Customer Operations Division for Snaitech S.p.A, Alessandro Graziosi, said…

“We pay close attention to the partners we choose with the constant aim of guaranteeing our customers a gaming experience that is both immersive and sustainable at the same time. This choice has been rewarded by the results that have been constantly growing in recent years. Playson guarantees these fundamental requirements for us and, in the context of our offer, it will certainly represent an added value.”

The Maltese developer’s latest partnership further enhances its presence in the country’s regulated market, underlining the increasing popularity of its games throughout Europe and beyond.

Also commenting on the new partnership, Senior Account Manager for Playson, Christos Zoulianitis, said in a company press release…

“SNAITECH is one of the key players in the Italian market and we’re delighted to have signed this content distribution deal with them. The new partnership is a fantastic way for us to strengthen our position in Europe and we look forward to entertaining its player base with our diverse range of games.”

Established presence:

Playson is no stranger to the Italian market, after in July this year agreeing a commercial deal with online betting and gaming provider SignorBet for its virtual hub, signorbet.it.

In addition to Italy, the Sliema-headquartered developer also operates in the regulated markets of Malta, Spain, Sweden, and the UK, along with others, and is constantly expanding its presence. Its portfolio includes more than 60 omnichannel games, as well as its portfolio of promotional tools.