Pariplay®, a well-known division of NeoGames S.A., has entered into a partnership with Bet Network as it currently gets ready for an important period of extension of its presence in South Africa.
Expansion of presence:
With this partnership, Pariplay® hopes to extend its presence in the South African regulated market and take advantage of the newest content provided by Bet Network. Examples of this content are: Bet Network’s extensive knowledge of the South African market, a National Manufacturing License to offer certified games to South African players, involving Wizard Games‘ proprietary content, Ignite® and titles available from third parties, according to official press release by Pariplay®.
Originally, the aforementioned certified games will be validated by the Western Cape Gambling and Racing Board, with the aim of expanding further in South Africa from now on. Additionally, this new alliance represents the newest commercial extension of the aggregator, whose primary focus during recent months has been the regulated markets of Latin America and North America.
Commenting on the partnership, VP of Sales at Pariplay®, Andrew Maclean, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge. Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
On the other hand, Bet Network will enjoy the new popularity that comes with combining its content with the top-quality content created by Pariplay®, which means that in the future we can expect the company to further strengthen its presence in the South African regulated market.
Also commenting on the aforementioned partnership, Managing Director of Bet Network, Iain Gutteridge, commented: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators. By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Headquartered in Malta, Pariplay® is founded and officially launched in 2010. In late 2019, the company was acquired by Aspire Global and now has development offices in Bulgaria, Gibraltar, India, the Isle of Man, and Israel.
The company’s products are Fusion® and Ignite® and its portfolio consists of video slots such as Bloodshot: Rising Spirit, X-O Manowar, Sharknado and Bloodshot, scratch cards such as Santa’s Workshop, bingo and keno such as World Cup Keno, Lucky Keno and Rio Keno and European roulette.