Pariplay, a NeoGames S.A. subsidiary, keeps expanding to key markets all over the world. As NeoGames, a famous provider of modern and unique iLottery and iGaming solutions, announced, the company signed a strategic partnership with a famous African operator, SunBet, to provide South African customers with its innovative content.
The unique content included in the offering:
Pariplay will deliver the popular content from its proprietary brand Wizard Games, along with the popular third-party content from the company’s Fusion platform. The unique content from the Fusion platform currently has more than 14.000 games from over 120 different suppliers, all of them producing exciting and thrilling games with various interesting themes. Along with that, Fusion allows customers to use its advanced suite of various back-office conversion and retention tools that greatly improve the value of the player. Among the comprehensive tools included in the offering are Fusion Tournaments, Raffle Rocket, and Spin that Wheel.
Two industry giants join forces:
Pariplay expanded a lot earlier this year, strengthening its position in key markets such as North America, and Latin America, especially the most recent deal with Eyas Gaming in Brazil, as well as the rapidly growing European market, and the most recent deal sees the South African expansion with one of the leading betting companies on the continent.
The President of NeoGames, Tsachi Maimon, said: “SunBet is one of the most well-known casino brands in the African continent, offering incredible land-based and online play for its customers. We’re delighted to partner with them to bring not only Fusion aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”
Simon Gregory, CEO at SunBet, said: “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers. From localized slots to world-class games, it’s a fantastic offering, and we’re very excited to take our offering to the next level.”
SunBet: an African leader:
The partnership with the industry giant such as Pariplay is a huge step for SunBet. The company is a part of SunBet International. The company has been present on the market for more than 40 years, and it’s famous for its world-class resorts, casinos, and luxury restaurants.
SunBet is regulated by the Western Cape Gambling and Racing Board, and its main goal is to create an advanced betting platform that can be easily accessed and used by players all over the continent.