PA Betting Services acquires iRace Media

Data and content supplier PA Betting Services has, through its parent company, PA Media Group, acquired Asian horse racing data company iRace Media.

PA said that the acquisition “complements the specialised racing knowledge” that it was able to provide, enabling it to offer “a wider proposition and enhanced value” for its customers.

iRace Media, based in Singapore, works with B2B customers including The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp to promote its racing coverage. It also produces the extensive Asia racing form guide “iRace”.

PA confirmed that iRace Media will continue operating as a stand-alone business under Steve Levar, the company’s CEO and founder.

“We are thrilled to embark on this journey with PA Betting Services,” he said. “Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities.”

Eugene Delaney, director of PA Betting Services, added: “The combined knowledge and reach of iRace and PA Betting Services will be significant for the industry.  Not only does it allow us to reach new customers, but it also puts us in a position to offer a whole new range of services for our rightsholder and bookmaker partners.”